simplets

Here’s what’s broken in NFT campaigns — and how Simplets fix it

Apillon

Jul 15, 2025 • 3 min read

NFTs have potential. That part’s clear.

But most marketers are still avoiding them—not because they’ve tried and failed, but because they haven’t even considered using them yet.

Why? Because the whole idea seems messy, risky, and very unclear.

What can you actually do with NFTs? Turns out: a lot. But only if the tools are built for how marketing actually works.

That’s where Simplets come in.

Let’s break down what’s been holding NFT campaigns back — and how we’re flipping the script.

Problem 1: NFTs have a bad reputation

For many, NFTs still mean overpriced images and hype-based nonsense. That makes them harder to pitch, even if your campaign has real value underneath all that shine.

How Simplets help:

They shift the narrative from speculation to utility - NFTs as tools, not tokens.

Whether you're rewarding users, building loyalty, or creating memorable moments, Simplets make the purpose clear. No cringe, no confusion.

Problem 2: Nobody tells you what’s even possible

Should you email NFTs to your audience? Share gated content with them? Use them for giveaways?

NFT tools usually come with instructions like: “Here’s your smart contract, sir/ma'am. Good luck.” 💨

How Simplets help:
You get actual use cases, clear templates and options that make sense in the real world (not just in crypto Twitter threads).

Problem 3: It’s easy to make something flashy. It’s harder to do something good.

Yes, you can spin up an NFT campaign in minutes using any generic platform. But that often means no customization, logic, or real connection to your brand.

If you're looking to add long-term value or match the look and feel of your campaign, you hit a wall.

How Simplets help:
You get plug-and-play NFT campaigns. Each template is purpose-built: for growth, for loyalty, and for engagement.

Tweak the basics - your visuals, mechanics, and messaging - and launch in minutes.

Problem 4: The UX scares the first-time users

Let’s not sugarcoat it — wallets still scare people. And even when they don’t, the steps between “click here” and “you got it” are usually messy. That kills the moment — and your campaign.

How Simplets help:
We built around that so Simplets are perfect for first-timers. They can:

mint NFTs via email,
claim through a shareable link,
use a wallet if they want to — but they don't have to.

Way less friction and jams.

Problem 5: You can’t measure what you can’t see

Traditional tools give you CTR, open rates, and conversions. NFT platforms? Not so much.

Did someone mint? Did they share? Was it worth it? Most platforms leave you flying blind — no dashboards, no insights, no follow-up plan.

How Simplets help:
Every Simplet comes with basic insights out of the box. You can see:

how many users interacted,
which links got clicks,
where you gained traction.

It's the data Web3 should've had from the start, now packed into every template.

Just try it out and let us know

If you’ve been hesitant about NFTs, we get it. The tools weren’t built for you, and that’s exactly why we made Simplets.

They are quick to set up and easy to explain. When you launch one, you'll start seeing ideas for ten more.

Start with a template. Launch something smart. And see what NFTs can actually do for your campaigns.

⧓ About Apillon

The Apillon platform serves as a unified gateway to the Web3 services provided by linked Polkadot parachains. Following the multi-chain vision, Apillon powers the transition of developers to Web3, simplifying its adoption in the real economy, and expanding its versatility as the ecosystem grows. With Apillon, Web3 services are within reach for every developer, regardless of their background and experience with blockchain technology.