NFTs: The ultimate fan engagement experience

Web3 is taking loyalty programs to new dimensions, giving fans and attendees front-row seats. Be among the first to leverage attendance…

Apillon

Sep 26, 2024 • 4 min read

Web3 is taking loyalty programs to new dimensions. Grab your virtual front-row seat and join the revolution with Apillon.

Fan engagement has been around for decades, seamlessly moving through different channels and interaction points. Traditional methods, such as CDs, posters, and classic loyalty programs have been precious, yes. But also very static.

Fans once focused on what they could see on the court, stage, or gallery. Now, it’s about the full experience — what happens behind the scenes, offstage, and through digital assets that submerge the fans deeper into the action.

The shift to Web3 is more than just a technological upgrade — it’s a paradigm shift in how fans connect with the things they love. And if we want to engage younger, tech-savvy audiences, we need to quickly translate the experience to the digital world or we'll lose their attention.

Foam fingers and Instagram likes? Not anymore.

VIP passes, fan clubs, and physical merchandise used to be the heartbeat of fan connections. But after the merch is bought and the experience ends, the interaction fades, leaving fans as passive consumers.

For quite some time now, social media has quenched the thirst of all fans, eager to see and experience something more than just owning a sports jersey or a memorabilia ball. Game highlight posts and player profiles were suddenly available online for everyone to see and feel closer to their favorite sport.

Eventually, people got tired of liking and sharing posts, too, because they wanted to be engaged in real action.

Forget stadiums and jerseys; NFTs are taking sports fans to the universe. “Especially the 99% of those who will never get a chance to see a match.”

— Adam Silver, Commissioner of the NBA

Fan love upgraded to 3.0

NFTs take fan engagement to new heights. Artists, teams, and brands are transforming passive fans into active participants, revolutionizing fan engagement for a more inclusive and rewarding experience.

Decentralized & interactive

Fans can now truly own their digital assets, such as NFTs that unlock exclusive content or experiences. Thanks to the blockchain, they can easily see what they own and how rare it is, and even trade it across platforms.

☝️ Example: A football club releases NFTs that provide fans with access to exclusive game highlights, player interviews, and virtual meet-and-greets, all of which fans can trade or sell.

Real-time & authentic

Web3 also brings real-time experiences — fans can get live updates, interact during events, and watch their NFTs evolve with real-world actions.

☝️ Example: A gaming company issues NFTs that change based on a player’s performance in live tournaments, granting access to in-game items or personalized avatars.

Gamified & dynamic

The fun doesn’t stop at the first buy! Dynamic NFTs unlock new perks or content based on fan activity, keeping things exciting and fans engaged long after.

☝️ Example: A music artist creates dynamic NFT concert ticket that evolves based on the holder’s interactions. Attending multiple concerts or engaging with the artist’s social media could unlock exclusive backstage passes.

Growth for fans, growth for teams and artists

Businesses can use NFT-based loyalty programs to engage customers. With its transparency, security, and flexibility, blockchain enables more effective, rewarding systems that strengthen customer loyalty, boost revenue, and drive long-term growth.

Fans need to become more than just spectators; they live to be a part of an active ecosystem where their actions can shape their experience. And Web3 provides all that luxury.

Want to provide your customers with collectible joy and tradeable NFTs? Build your own loyalty program on the Apillon platform.

Want more?

Keep the momentum going. Explore more posts for sharp insights, real tips, and Web3 stories that might just spark your next big idea:

⧓ About Apillon

The Apillon platform serves as a unified gateway to the Web3 services provided by linked Polkadot parachains. Following the multi-chain vision, Apillon powers the transition of developers to Web3, simplifying its adoption in the real economy, and expanding its versatility as the ecosystem grows. With Apillon, Web3 services are within reach for every developer, regardless of their background and experience with blockchain technology.